What's one of Paul Rosenfield's Five Can't Miss Mobile Trends for 2010? Mobile coupons. Simply put they are clipfree coupons loaded on your phone usually by a text message. No clipping required. A cashier simply scans the bar code on the cell phone to redeem the coupon. Since the recession, the amount of individuals using coupons has jumped(obviously). Taking note companies are responding. Their target? The younger generation of couponers...those of us who do not go anywhere without a cell phone. I will be adding a section of Mobile Coupons on The BB site. As more and more stores jump on this mobile coupon bandwagon I'll post.
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